October 30, 2025 · 7 min read
Lock the structure early
The biggest launch-packaging mistake is leaving the box until last. Lock the structure and dimensions early, even while artwork is still being finalised, so the only remaining variable is a file. A file can be turned around fast; a new dieline cannot.
The launch-day checklist
- Confirm packed product dimensions before quoting
- Approve the dieline and board direction first
- Finalise artwork in CMYK with 3mm bleed
- Approve the digital proof fast — the clock starts there
- Use the 5-day rush lane only if artwork is print-ready
- Build in 2–5 days for delivery to your warehouse
When to use low MOQ for a launch
A launch is the perfect low MOQ use case. Order 100–500 boxes for the launch or pre-order, gather unboxing feedback and photos, then refine the artwork on the next run. You avoid overcommitting on inventory before you know the design works.
Related packaging
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