July 27, 2023 · 6 min read
Glass is the whole problem
A beverage brand’s packaging problem is not branding — it is that a full glass bottle is heavy, fragile and top-heavy, and carriers know it. Wine and spirit shipping survives on three engineering decisions: dividers that stop bottle-to-bottle contact, board rated to the stacked weight, and a closure that keeps the cork side down or the cap side stable.
The glass-shipping spec
- Vertical or horizontal cell dividers sized to the bottle diameter — no bottle ever touches another
- Double-wall or heavy single-wall board rated to the packed weight and stack height
- Absorption for the punt and the neck so bottles cannot piston in a drop
- Climate consideration — corks need humidity; labels need to survive condensation
- Carrier alcohol shipping rules — adult signature and approved packaging requirements
- Gift and club tiers — a rigid or sleeve presentation box for the kept bottle
Low MOQ for wine clubs and small batches
Wine clubs, craft distillers and meaderies ship in member counts, not pallets. A low MOQ of 50 shipping boxes matches a club tier or a limited release, and a presentation box run of 50 fits a gifting program — then both scale with tooling stored when the club grows.
Related packaging
Need a specification for your product? Request a free quote or browse our packaging products.