Illustration for Packaging Supply Chain Lessons: Building Resilience After the Disruptions

Strategy

Packaging Supply Chain Lessons: Building Resilience After the Disruptions

The 2020–2022 disruptions rewrote how brands buy packaging — the resilience practices that survived, and what to keep doing now.

December 28, 2023 · 6 min read

Illustration for Packaging Supply Chain Lessons: Building Resilience After the Disruptions

What the disruption years exposed

The pandemic-era disruptions exposed a fragile default: single overseas supplier, container-load orders, months of lead time, and no plan B when ports backed up. Brands that ran that model learned the difference between a cheap unit price and a supply chain that can flex. The lessons have not expired — they are now just good practice.

The practices worth keeping

  • Split critical SKUs across two suppliers — a domestic lane and a volume lane
  • Hold a safety stock of your primary box, not of every SKU
  • Keep artwork and dielines on file and portable — your packaging spec is your asset, not your supplier’s
  • Shorter runs, reordered more often, beat container-loads of cash tied in board
  • A domestic low MOQ supplier is your flex capacity when a freight lane fails

Resilience is now a pricing feature

A brand that can reorder 500 boxes domestically in two weeks carries less inventory, less risk and less cash in board than one that must book a container. We keep tooling and dielines on file, so a reorder is a call — not a re-engineering project. That speed is the resilience most brands actually needed from the disruption years.

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