eCommerce packaging is the only physical touchpoint most online customers have with your brand, so it has to do three jobs at once: protect the product through carrier handling, keep parcel cost down, and create an unboxing moment worth sharing. This guide helps online stores specify packaging that does all three.
Start with your carrier and product
Every eCommerce packaging decision starts with two facts: which carrier you ship with and what your product weighs and breaks like. Parcel carriers sort on belts and drop on doorsteps, so the box has to survive that, not just a shelf. Tell us your carrier, product weight and fragility and we specify the flute, insert and closure.
Choose the format
- Roll-end mailer for single parcels under ~30 lb
- Corrugated shipper for heavier or multi-item orders
- Folding carton inside a mailer for premium product presentation
- Poly mailer with a branded folding carton for soft goods
Add inserts to cut damage rates
The cheapest way to lower eCommerce damage rates is an insert that holds the product still. We engineer cardboard, foam and moulded pulp inserts sized to your product, so it does not rattle through sortation. Inserts also improve presentation — the product sits perfectly when the lid lifts.
Right-size for dimensional weight
Carriers charge on dimensional weight, so empty space is taxed. Right-sized custom packaging die-cut to your product's real footprint routinely cuts parcel spend by double digits and removes void fill. It is the highest-ROI decision in eCommerce packaging.
Build the unboxing moment
Inside print, a fitted insert, tissue, a thank-you card and branded tape turn a parcel into content your customers film and share. We produce all of these on the same run, so every element carries your brand consistently.
Related packaging
Need a specification for your product? Request a free quote or browse our packaging products.