May 4, 2023 · 7 min read

The package is a legal document
A product package in the US is not just branding — it is a regulated document. Depending on the category, federal rules govern what must appear, how large it must be, and where it sits. Getting this wrong is not a design critique; it is a recall or a blocked retail listing. The basics below apply to most consumer categories — and your specific category adds more.
The federal basics
- Identity of the product — what it is, conspicuously stated
- Net content — weight or count, in the required placement and type size
- Name and address of the manufacturer, packer or distributor
- Ingredients — in descending order for foods and cosmetics (INCI for cosmetics)
- Nutrition or supplement facts panel — foods and dietary supplements, in the mandated format
- Warnings and instructions — where the category requires them
- Country of origin — “Made in …” where applicable
- Barcode — a GS1-assigned UPC for retail scanning
Category overlays and state law
Alcohol, cannabis and hemp, SPF products, children’s items and food each add federal overlays — and states add their own, most visibly in cannabis labeling. The design process must plan these panels into the dieline first, at the mandated sizes, then design the brand around them. We lay out compliance panels as part of the dieline, and we flag when a claim or panel needs your regulatory review before it prints.
Related packaging
Need a specification for your product? Request a free quote or browse our packaging products.